It’s Not About YOU
Fundamentally, business is about service, about providing someone else with something of value. Whether we actively provide that something to those others (sales and/or delivery) or we work inside an organization serving some other function required for the effective delivery of that something, the whole point is to provide value.
In a culture preoccupied, if not obsessed, with attainment, achievement and status- with getting stuff- it seems difficult to keep the whole providing and service thing in our awareness. I mean, here in the U.S. anyway, our country was actually founded (at least partly) on the principle of the “pursuit of happiness”. Did you ever notice that if you have to pursue something, it inherently means that you don’t have it- or even have direct access to it? So here we are, in life and in business, pursuing and chasing happiness- and blaming others and external circumstances when we don’t “get it”. Hell, even when we get the “stuff” we want (the car, the promotion, the sale, etc.), notice how it (experience-wise) provides nothing more than a very temporary sense of gratification? Then it’s on to the next “thing”, and on and on we go…
