July 2012

Designing vs Doing

Imagine that you’re setting out to design and build your dream house. Are you going to put some time, thought and effort into it or are you going to just grab some boards, a hammer and nails, and throw something up in a few hours? That’s a no-brainer, right? I mean, can you imagine it: “There we go… oops, company’s coming over, I’d better throw together a living room… hmmm, we’re getting kind of hungry- time to put up a kitchen…”

Yet, that’s how many of us build our businesses… We leap excitedly into action, and then get caught up in a seemingly inescapable cycle of reaction, always left dealing with the next emergency, putting out the biggest fire or chasing after the next big thing. And for each situation, we respond with action, with “doing”. Doing something, doing more, doing better, doing it differently.

What if some other way is possible? The world of architecture shows us that it is.

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Networking 101, Class 6

The Most Effective Tactic For Following Up

After meeting a new contact at a networking event, everybody knows it’s important to follow up and to do it quickly.  The key to this simple effort is to do it in a way that achieves the desired result.  And that is to arrange a meeting and establish a new networking relationship.

Here is the situation.  You were at event, which could be a private networking group or a large function and you met a great person.  You enjoyed speaking with them and you feel they could be a great networking colleague.  They could be one of the three types of networking capital, a Connector, a Center of influence or a Hidden gem.  Either way, you want to meet this person again.  The conventional wisdom offers good advice but misses a key point.  Everybody agrees that a follow up email should include the following:

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