Imagine that you’re setting out to design and build your dream house. Are you going to put some time, thought and effort into it or are you going to just grab some boards, a hammer and nails, and throw something up in a few hours? That’s a no-brainer, right? I mean, can you imagine it: “There we go… oops, company’s coming over, I’d better throw together a living room… hmmm, we’re getting kind of hungry- time to put up a kitchen…”
Yet, that’s how many of us build our businesses… We leap excitedly into action, and then get caught up in a seemingly inescapable cycle of reaction, always left dealing with the next emergency, putting out the biggest fire or chasing after the next big thing. And for each situation, we respond with action, with “doing”. Doing something, doing more, doing better, doing it differently.
What if some other way is possible? The world of architecture shows us that it is.