August 2012

Create a Game You Love to Play

It is well known and oft-cited that 90% of new businesses fail within their first year and, of those that make it through those first 12 months, 90% of them fail within the next two years. What is less acknowledged , seemingly accepted as “just the way it is”, and just as concerning for me is that many more businesses fail to fulfill on their original intention: to provide the owner with a great life and the opportunity to contribute to his family, community and the world.

We create businesses to serve our lives, and soon our lives are serving our businesses.

Well, here’s the news: it doesn’t actually have to be that way.

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Following Up, Part 2

One of the most crucial aspects to networking is having a good plan to follow up.  It is important to to do this with the people you’ve met and most importantly with referrals that have been offered to you.

Referrals Offered
Yogi Berra is rumored to have said, “If somebody offers you a referral, take it!”  I recently attended a high end networking event where a group of us participated in an exercise where we each offered introductions to other people at the table.  After listening carefully to who the people at my table wanted to meet, I offered a specific introduction opportunity for everybody at the table.  The only catch to the introduction was that they had to send me an email with their contact information in order to get it.  Out of nine people, I only received one email.  I retold this story a few times and learned this is a common problem that everybody experiences.  What this tells me is that there are many people that are networking but not doing it well.  Use this knowledge as a way to separate yourself from the pack.  If you become good at following up, then you will earn a reputation as a great networker and everybody will want to work with you and bring you introductions that will eventually lead to new business.

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