August 2014

Mapping Your Way-It’s Never a Straight Line

The distance from San Francisco to Honolulu, Hawaii is roughly 2,400 Miles. Modern airlines being what they are, this is not a tremendously burdensome or risky journey. Clearly it is a trip undertaken casually by many and with little fear. And yet, if one misses Hawaii by say 10% and keeps flying, there is little likelihood of survival.

For most of us a 10% margin of error is far smaller than we tolerate in our business lives. Many organizations routinely miss objectives by margins much larger, and for most, this is considered du rigor.

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