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Are You Boring?

Are you a rock star?

Are you a professional athlete?

Are you in the Special Forces?

If you answered “no” to those questions, which you probably did, I have news for you.  Your job is boring.  That’s right.  Nobody is really excited about what you do for a living.   Did you ever see somebody interviewed on a late night talk show to discuss whole vs. term life insurance?  Do they discuss marketing and branding for small to medium sized companies?  Does Page Six in the NY Post show photos of tech support people getting coffee and pushing their kids in a stroller?  The answer to those questions is “no”.

Right now, you are probably angry and feeling hurt because you do not believe what you do is boring.  You think its exciting and you are truly awesome at what you do.  People who work with you love the experience and tell their friends and colleagues how amazing you are.  That feeling you are experiencing now is your “passion”.  It’s what drives and makes you special.  Its what separates you from your competition and everybody else.  That inner passion is what you must relate to people what they ask you what you do for a living. This is your “why”.

Most people are taught to describe their job like this:

1) What do you do?

2) How do you do it?

3) Why do you do it?

If you want to inspire people about what you do then you must reverse this.  Explain your job in the reverse order like this:

1) Why do you do it?

2) How do you do it?

3) What do you do?

This is not easy.  It takes a great deal of time to think about this and then put it into words so people can feel your passion.  Watch this video without any distractions to learn more about this technique.

Try this over the next few weeks and report your results back on this blog and let me know if it worked for you or if you have other ideas to share.

Click here to sign up for my next Art of Networking seminar on September 27th, 2012, where you can learn how to develop your networking strategy and become the most valuable person in the room.

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