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Networking 101 Lesson 2

The underlying reason that networking is effective is that, by making efforts to help your networking partners, you build your relationships. We all prefer to interact with people we know, like, and trust, in business, as well as in all other areas of our lives.

Mistake of the Month: Uncomfortable Introductions

“Hi, I’m Joe. I sell stuff. What do you do?”

People who begin a conversation this way at networking events are uncomfortable and don’t know how to start a conversation. We all feel some pressure to take advantage of the opportunity to meet people. This opener is actually a great opportunity to calm things down and make a good impression. Answer the question if you so choose, but the point is to get to know people, not just what they do. Rather than looking for clients, you are looking for relationships, so change the conversation to something more personal. Take time to get to know them and they will immediately become more relaxed. Try to always remember that, at networking events, you are building relationships, not looking for clients. 

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