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The 3 Beings (for getting and keeping customers)

There are three elements of being successful in the domain of customer acquisition and retention.  Each of these has equal value in the long term growth of any organizations client/customer base.


Who are we being? What are we committed to and are we doing what is necessary to fulfill on this commitment? Who are we really?

Being Known For

Among the people who know us, how are we known?

Being Known

Who knows us. Given a particular market place, what percentage of that market of community knows us as we are committed to being known? How do we impact this?

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